Technology has changed the world around us to an unrecognizable level. This change is not just limited to business, architecture, or our lifestyle but it has also seeped into the entertainment industry. The landscape of entrainment has seen a very sudden shift in recent times, thanks to innovation, fresh concepts, the use of AI, and functional content. Now, the audience is no longer looking for gags and some free time to kill, they want something though provoking. The days of idiot box have finally come to an endended and smart TV is taking over.
Both creators and consumers in the entrainment industry are welcoming this shift with open arms. To ensure that you understand these shifts, keeping up with the trends is very important. The trends in the entrainment industry will not just help with business, marketing, and technology but eventually extend to our daily life as well.
With the help of this article, we will highlight some of the most important trends in the entertainment industry that you will notice in 2023. However, the trends are ever-changingever changing and these trends are based on prediction.
For proof of these trends, you have to check the content on the TV. To compare the trends and see all kinds of content options rather than having a tunnel vision created by the content streaming sites, we would recommend Optimum TV. With this cable providerOptimum TV, you will get the best channel lineup, along with free access to their in-built content library and on-demand title streaming option.
The 10 Biggest Entertainment Trends 2023
In 2023, the entertainment industry is getting more diverse and there is so much more than movies. Now, online gaming, social media, movies, music, and content streaming sites are also seen as a part of the entertainment industry.
To give you an overview, here are some of the upcoming trends that will be seen in 2023. These trends are based on prediction, but so far, these trends have proven to be true in the first quarter of 2023, adding to the validation.
- Short Video
As the attention span of the audience is very low, it is expected that short videos will prevail. This will further help to reverse the content back to the “Vine” based content. More influencers will work on short pieces and mini videos and this will eventually bring the same mentality into mainstream entrainment as well.
- Limited Series
The concept of limited series will prevail, helping the writers to wrap up stories within just a few episodes rather than writing fluff for the sake of gathering ratings. This will eventually help in making the content more meaningful rather than adding characters for the sake of aesthetics.
- Content Personalization
In 2023, more production houses will follow the algorithm as a way to predict the type of content they will be working on. Moreover, the use of AI as a way to extract unique ideas to work on with become common. This will also help in bringing out of box ideas that will attract more audience.
- Mental Health
Mental health will be a trend in 2023. You will see more movies and series blatantly highlighting the importance of mental health. Moreover, the representation will become more accurate rather than just beating around the bush about the symptoms of different mental illnesses as was happening previously.
Podcasts are now becoming a replacement for music and books. It is becoming one of the most sought-after guiltless pleasures. The podcast does not just keep people interested but also keeps them informed. Following this trend, there has been a spark increase in the number of podcasts. Moreover, there has been an increase in the number of listeners who actively seek good podcasts as a source of entertainment.
- Growth in Online Marketing
For the longest, companies are brands would work on online marketing and transitional marketing simultaneously. However, in 2023, you will see more brands switching to online marketing only and abandoning the concept of traditional marketing.
Suitability and environment-friendly products will be on the rise in 2023. This is not just limited to business but it will also extend to the entertainment industry. More people will look up to tech brands that link themselves to sustainability. In addition, movies, series, and documentaries about the environment will be on the rise.
- Interactive Entertainment
The entertainment industry is now becoming more interactive. Now, the audience is driving the stories helping the writers conclude stories. The best thing about these interactive stories is that stories are now being written in real-time. Gone are the days when writers would write everything down and get it to production. Now, they are getting feedback in real-time.
- Actors over Story
For the longest, good stories have attracted an audience. People recommend movies and TV series based on the plot and story. However, the trends are changing now. Most people bookmark the movies and series based on the cast. You will see some of the worst stories and bad movies making it big just because of the cast. Tiktoker and social media influencers are now bringing Gen Z audiences without any reference to the story.
- Woke Culture
Woke culture and political awareness will become one of the biggest decision-makers in most content pieces. More writers and producers will get their work approved by people who specialized in gender studies, archeology, psychology, and Ethnic Studies.
To sum it all up, in 2023, the entertainment industry will see a shift in concept. It will use more technology for generating content while ensuring that the content is more culture-sensitive and short so everyone can enjoy it.